Arabian Travel Market (ATM) is a travel industry exhibition. Visitors come to discover destinations, find partners and discuss products for travellers, from holidays and hotels to business travel and technology. In 2027, ATM takes place on 3–6 May at Dubai World Trade Centre (DWTC).
It is relevant to travel agents and tour operators, hotel representatives, business travel organisers and companies developing travel services. If you are building new itineraries for clients or expanding your network of partners, the exhibition offers several days among industry professionals and an opportunity to compare proposals.
From beach holidays to business events
ATM's description covers mainstream and premium tourism, business travel, MICE — meetings, incentives, conferences and exhibitions, and travel technology. These themes reflect different visitor needs. An agent may focus on the range of destinations, a hotelier on partnerships and sales, and an event organiser on options for corporate groups.
Choose the area your business needs now. If you want to add a city to a programme, prepare questions about the product and its target customers. If you are seeking partners for group trips, describe the group's size and format in advance. These details make a first meeting more specific and help you judge whether to continue the conversation.
Travel Tech: how travel is changing
ATM's technology section addresses artificial intelligence, connectivity and payments. It may be useful for people working in online sales, traveller support and travel platform development.
The visitor page also presents Travel 2040, a programme exploring trends and technology shaping tourism's future, and formats connecting buyers with industry representatives. As preparations progress, check the current 2027 programme: individual meetings and participation requirements depend on the format you choose.
Transfers for ATM participants
You can complement your working programme by discussing transport in advance: from the airport to your hotel, to the exhibition in the morning and back in the evening. In your enquiry to Hola Taxi, explain how many people are coming, where you are staying and on which days you need transport. If meetings continue outside DWTC, describe that part of the day too.
For Dubai International Airport, see the DXB transfers section. Our Dubai travel guide has ideas for a free day, and the events guide covers other dates during the season.
Sources
Facts checked on 15 October 2026.
