B-Travel is Fira de Barcelona’s tourism exhibition, where destinations and companies introduce travel ideas and offers. It can suit you if you are choosing a holiday, comparing ways to travel or want to talk to tourism representatives in person. The professional part of the event has its own purpose and dates.
The appeal is the combination of practical choice and inspiration. You can arrive with a specific question about a future trip and discover somewhere you had not considered. For 2027, the organiser emphasises direct contact with travellers and exhibitors’ offers alongside professional meetings and exchanging ideas.
What to discover
The exhibition area brings together destination and travel-company proposals. You can ask about a trip’s characteristics, compare options and identify what else you need to know before deciding. Set out a few criteria beforehand: your preferred kind of holiday, places of interest, travelling group and the experiences you want to combine.
The gastronomy area introduces destinations through tastes and exhibitors’ presentations. The professional area serves industry conversations, talks and business contacts. These different parts address both travellers choosing a holiday and specialists discussing their work in the market.
For a public visit, allow time for several useful conversations rather than trying to examine everything in equal detail. If an offer interests you, ask the exhibitor to explain its conditions and keep the information for comparison later. Exhibiting at the show does not replace reading the terms of an individual trip. Check B-Travel’s website for the current participants and programme.
Public and professional days
B-Travel 2027’s public dates are 12–14 March, at Fira Barcelona Montjuïc, Barcelona. The organiser separately lists 11–12 March for professionals. These are different participation formats; do not assume a professional day is an additional public visiting day.
When registering, check the relevant category and admission conditions. Use Montjuïc as your destination: Gran Via is a different exhibition complex, not an interchangeable address.
Travelling to Montjuïc
If you need a transfer from your hotel or another address, contact Hola Taxi with B-Travel, the visiting day and Montjuïc. Arrival at Barcelona–El Prat and the hotel-to-show trip are separate journeys. You can also discuss the return journey in the same enquiry once you have chosen your day’s programme.
Sources
Checked: 2026-10-21
