ICE Barcelona is a professional gambling-industry exhibition bringing together operators, technology and service suppliers, industry businesses and representatives of regulatory bodies. Overlapping with part of its dates, iGB Affiliate takes place in the same exhibition complex for the affiliate-marketing community. Together they provide a distinct reason for a business trip to Barcelona.
The events may interest specialists working in technology, payment solutions, platform security, industry regulation and marketing. The exhibition environment lets you compare suppliers’ products and approaches, while the conference programme introduces questions being discussed by companies and industry experts.
Two events with different purposes
ICE covers a broad range of industry infrastructure. The organiser highlights technology, innovation and fintech, alongside conference subjects including compliance, artificial intelligence and platform security. You can choose between discovering exhibition proposals and a programme relevant to your professional field.
iGB Affiliate focuses on the partnership ecosystem, connecting programme representatives, publishers, operators and technical-tool providers. Professional questions include changes in search, audience acquisition and developing partnerships. This is a different perspective within the same industry, so decide beforehand which event and programme answer your needs.
Prepare questions that are difficult to settle from a presentation: how a technology works, its limitations, which systems it connects with and what requires further investigation. A few selected areas will make the visit more purposeful. Check participants and access to conferences, meetings and other formats with the relevant organiser.
Dates and venue
ICE Barcelona 2027 runs on 18–20 January; iGB Affiliate runs on 19–20 January. They share Fira Barcelona Gran Via, but their dates are not identical. For iGB, the organiser specifies halls 8.0 and 8.1 and the north entrance.
The address is Av. Joan Carles I, 64, 08908 L’Hospitalet de Llobregat, a municipality neighbouring Barcelona. Fira Montjuïc is a separate venue. Check registration and pass category on each event’s website; attending one event should not be assumed to provide access to every format of the other.
Travelling to the exhibitions
If you need transport from your hotel or another address, discuss your enquiry with Hola Taxi. Give ICE or iGB Affiliate, the date and relevant venue area. Arrival at Barcelona–El Prat and the hotel-to-show trip should be planned separately. Discuss the return around your own professional meetings.
Sources
Checked: 2026-10-21
